Serving the Citizens of Sierra Madre.

Our non-profit organization is dedicated to fostering community unity and pride. By organizing vibrant and inclusive events such as the annual 4th of July parade, we celebrate the rich heritage and spirit of the city of Sierra Madre.

Sierra Madre Events Committee. Sierra Madre’s newest non-profit with many traditional events and activities!

4th of July Celebration – Let’s Make 2025 Unforgettable!

Hello Sierra Madreans,

Isn’t it wonderful to call this charming, spirited city home? Sierra Madre is not just a place; it’s a family where our streets come alive with laughter, parades, and twinkling lights during spectacular events like our cherished 4th of July celebration and the magical winter holiday display downtown.

These moments of joy and togetherness are the heartbeat of Sierra Madre, and we’re thrilled to announce that as of last year, the passionate volunteers behind these beloved traditions have officially formed Sierra Madre Events Committee (SMEC)—our city’s newest nonprofit dedicated to celebrating all things Sierra Madre!

At SMEC, our mission is simple yet profound: to create extraordinary events that capture the vibrant spirit of our community while bringing neighbors, friends, and businesses closer together. From the patriotic excitement of Independence Day to the cozy charm of winter festivities, we are here to ensure Sierra Madre remains a place where magic happens, memories are made, and the community shines bright.

Now, let’s talk about YOU! Your support has been the secret ingredient behind our success, and as we gear up for an unforgettable 2025, we invite you to continue being a vital part of this incredible journey. By becoming a sponsor, you’re not just funding an event—you’re fueling joy, unity, and a sense of belonging for everyone in Sierra Madre.

This year, we’ve added even more sparkle to our sponsorship opportunities, with new ways to showcase your generosity and involvement. Whether you’re a long-time supporter or a newcomer ready to dive into the festivities, your contribution will directly impact the magic we create together.

Interested? Great! Completing the enclosed sponsorship form or reaching out to Michelle Keith (our Sponsorships & Marketing Chair) at sponsor@sierramadreevents.org will get the ball rolling. Of course, I’m also just an email away if you have any questions.

Let’s make this the best year yet for Sierra Madre’s iconic celebrations! Picture this: marching bands & kids on bikes on the 4ht of July, streets glowing with holiday cheer, and a community united in shared joy. This isn’t just a dream—it’s what we’ll achieve together in 2025.

Thank you for being the heart and soul of what makes Sierra Madre so special. Together, let’s make our city shine brighter than ever!

With gratitude and excitement,

James Annes
Chair, Sierra Madre Events Committee
Visit us at https://www.sierramadreevents.org/

4th of July Parade

Independence Day Parade Presented by the Kensington!

Friday, July 4th
10:00 AM - 12:00 pm
Traveling down Sierra Madre Blvd. Starting at Sunnyside Ave and Ending at Rancho Rd.

Watch 2024 parade here! click

The best hometown parade in America!
This is the event of the year in Sierra Madre!

4TH HATS!

Let’s meet up in real life to share in the beauty of the Sierra Madre!

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